After several rumors and a long wait, WhatsApp finally announced its WhatsApp application for business (WhatsApp for Business) on Android so that companies around the world have an official communication channel with their consumers.
“We created WhatsApp for individual users and now we also want to improve the experience for companies,” the social network said in a statement. “For example, that they can easily respond to their clients, separate their conversations with clients from those with friends or family, and create their official presence.”
The application is focused on business, so regular users do not have to download it. For now, the application is available in Indonesia, Italy, Mexico, the United Kingdom and the United States, but WhatsApp says that in the coming weeks it will expand availability.
It should be noted that WhatsApp for business is available only on Android. “For now we are focused on Android, but we plan to release an iOS version in the future,” a WhatsApp spokesperson told.
WhatsApp for business will allow businesses to create a profile with the description of the company, email, address and Web page; It will offer quick answers to frequently asked questions and you can create a welcome message, as well as an automatic message when you are busy. WhatsApp for business will provide statistics of read messages and will always show a badge that it is a business account.
For now, WhatsApp will offer this service for free for companies (for the regular user everything remains the same and you can block annoying companies as if it were any other user).
The service has been rumored since the beginning of 2017 and since then the app showed signs of life, with the availability of a– and also only in the Android Play Store. With WhatsApp for business, the application will seek to start monetizing its more than 1,200 million users and return something to Facebook, its parent company, after the social network bought WhatsApp for US $ 19,000 million in 2014.
For more on WhatsApp business, check out the web hub here or the blog post at the source link below.