The LG G7 did not arrive during the Mobile World Congress ( MWC 2018), but the company introduced a new cell phone called LG V30S ThinQ and explained its new strategy to the press.
The LG V30S ThinQ is precisely the beginning of this new strategy, in which the company is not “forced” to present every 12 months a new generation of its flagship phone, but wants to recycle the recent version of this device and make small changes that you think users are looking for.
The differences of the LG V30S ThinQ with the LG V30 that the company introduced last year are small. You find exactly the same design, processor, cameras and custom interface of the company, but now it has 6GB of RAM with 128GB or 256GB of storage (in the LG V30S + ThinQ version), instead of 4GB of RAM with 64GB or 128GB of storage ( in the LG V30 + version).
In addition, it includes more artificial intelligence, a new mode of photography called Bright Mode, morevoice commands that are unique to the company and differentiating colors.
AI Vision: QLens, AI CAM and Bright Mode
QLens : A function of the camera in which artificial intelligence has the ability to recognize what is in front of it to offer you more information, similar to what Google Lens or Bixby Vision offers. At the moment, QLens is an integrated option in the camera app that allows you to search for products (or related products) on Amazon, related images on Pinterest or allows you to scan QR codes.
During my tests with a preproduction unit, the LG V30S managed to identify few objects, but it will surely improve over time.
AI CAM: Another option of the LG V30S that is inside the app of the camera and tries to identify the objects that you are trying to capture to adjust the settings and take a better picture.
During my tests, LG’s artificial intelligence managed to detect people, tables, chairs and food, among others. However, in many cases it only shows you words that want to indicate what you have in front of you, that many times are not correct and confused. Once the object is detected, LG shows you an icon with the name at the bottom of the viewer.
Bright Mode: A mode to take better photos in low light, which is automatically activated by the cell phone when it detects those conditions, but you can also simply suggest activating it.
Exclusive LG commands that work together with Google Assistant to let you control apps and change settings just by using your voice.
Along with the new strategy, LG also wants to offer distinctive colors and differentiate a bit in the market.
On this occasion, the LG V30S ThinQ will be available in new Moroccan blue color, which has been updated with a greenish tint, and the new platinum gray, which gives some elegance.
The LG V30S is the first cell phone of the company that is part of ThinQ, the artificial intelligence platform that allows all kinds of devices to communicate with each other.
Price and availability
The V30S ThinQ will be available in March, initially in South Korea. Its price has not been revealed, but it will arrive in the USA.
LG V30S ThinQ: Features and specifications
- Screen: 6 inches FullVision OLED Display
- Aspect ratio: 18: 9
- Resolution: 2,880×1,440 pixels (QHD +)
- Processor: Snapdragon 835 eight-core (2.45GHz)
- RAM: 6GB
- GPU: Adreno 540
- Storage: 128GB or 256GB
- MicroSD slot: Yes
- 3.300mAh battery with Quick Charge Quick Charge 3.0
- Wireless charging: Yes
- Water resistance: IP68 (up to 1.5 meters deep for up to 30 minutes)
- Rear camera: A 16 megapixel with aperture of f / 1.6 (one with capture of 71 degrees) and another of 13 megapixels with aperture f / 1.9 (with capture of 120 degrees)
- Front camera: 5 megapixels (wide angle with 90 degree capture)
- Operating system : Android Oreo
- Screen always on: Yes
- Dimensions: 151.7×75.4×7.39mm
- Weight: 158 grams
- Body: Structure and metal edge with glass on the front and back
- Other features: Compatibility of content HDR 10 and Dolby Vision, Hi-Fi Quad DAC and voice and facial recognition to unlock the cell phone.
The LG V30S ThinQ is not the LG G7 that we expected and it is a small change of the excellent cell phone that we really liked last year. It is possible that the LG V30S suffers from the same evil as the LG G6 , which was very good but came with an old processor at a time when cell phones like thearrive with the new Snapdragon 845 processor (instead of the Snapdragon 835).
The key could end up being its price, but I doubt it will be cheaper than the LG V30 currently, especially when the company said that in some markets the two cell phones will continue to be sold and that some of these developments would come as a software update.