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HTC launches the U12 Life: Another beautiful phone that does not challenge the market

The Taiwanese company has unveiled a new cell phone for the mid-range, which reminds us slightly of the design of Google Pixel 2 and 2XL.

HTC U12 Life

HTC has announced in the IFA 2018 that takes place in Berlin, Germany, another beautiful phone, with features of the mid-range and that does not surprise in most of its attributes: it adds a double camera – like the Most phones this year – and has a slightly larger battery: the HTC U12 Life.

This cell phone is the second major launch of the company after we met the beautiful HTC U12 Plus, which even has a transparent version and another red fire. The new device, which will not be sold for the moment in the United States and is expected in some markets in Europe and Latin America, has first-class features: a 6-inch Full HD screen, a double camera of 16 + 5 megapixels, a front of 13 megapixels with LED flash and a large battery of 3,600mAh, however, none of them makes them stand out.

The history of the last year of HTC goes through the sale of part of its mobile division to Google. For the US $ 1,100 million, the company belonging to Alphabet took over the team of developers that worked on the Pixel devices in September. Then, the Taiwanese company said that this would allow it to focus on areas such as virtual reality, although it continued with its line of cell phones.

The company’s new phone comes in two colors, blue and purple.

“HTC as a company is a shadow of the monster it once was,” said Ben Stanton, principal analyst at Canalys.

According to data from this analysis firm, HTC dispatched more than 44 million smartphones in 2011, which gave it a market share of 9.1 percent. In 2017, it sent less than 4 million smartphones, which undoubtedly shows us its decline. 

“HTC still makes very capable devices, but generally their phones follow the characteristics and generic trends of the market, lacking the ‘challenging mentality’ that companies of similar size have in the smartphone industry, and for that reason, their Smartphones are still in sharp decline, “Stanton commented.

The new HTC U12 Life will be sold in some markets in Europe, Asia, and Latin America, but the company has not confirmed whether it will reach the United States.

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