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This will be expensive: Google demands a lot of money for its Android services

After the billion-euro fine by the European Commission, Google is reversing its strategy and overriding its own apps and services. But that has its price because as is now known, Google could make its offer expensive.

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After the billion-euro fine by the European Commission, Google is reversing its strategy and overriding its own apps and services. But that has its price because as is now known, Google could make its offer expensive.

The US magazine The Verge has figured out how much Google will demand after switching its business model to using its apps and services. The prices for selling Android smartphones and other devices could, therefore, rise sharply, as Google will probably demand up to $ 40 for its services – per device. Google itself has not commented on the report so far.

The amount is not fixed, $ 40 should be the upper limit. Google makes actual costs depend on several factors and staggered by country in three stages. Germany, together with the United Kingdom, Sweden, the Netherlands, and non-EU member Norway, is the most expensive group. The price that manufacturers demand the use of Google apps and services also depends heavily on the pixel density of the device – high-end smartphones with high-resolution displays are therefore more expensive than cheap devices.

Does Google pay the bill itself?

However, that does not mean that Android smartphones are now 40 dollars more expensive because Google leaves a backdoor open. As an unnamed insider reveals, Google offers manufacturers to take over the costs in whole or in part if the manufacturers commit themselves to install Chrome and Google search. Thus, the punishment of the EU would only exist on paper, if Google de facto puts the bill itself.

The new prices should apply on Google from February 1, 2019. Then it should also turn out, if and if so, to which parts the additional costs for the Google services are allocated to the customers. It is to be hoped that not too much of the potential $ 40 per Android device gets stuck in the end customer’s bottom line. It is quite possible that the mega-punishment of the EU Commission will end up like the Hornberg shooting – with a lot of ado about nothing.

What do you think, how does the story go with the EU penalty for Google, the manufacturers, and the customers?

Source: The Verge

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